MT GRAVATT MEXICAN
Mad Mex Launches Baja Fries with a $20,000 Packaging Design Competition
A vibrant red chilli dusting on crisp fries paired with a $20,000 packaging competition turns a standard menu release into a playful creative challenge.
When I stood at the Mad Mex counter under the green neon sign, holding two brown paper pouches of Baja Fries, the red chilli dusting caught my eye right away. The new fries have officially landed across stores with a bold 'Frynally Here' launch, bringing a heavily seasoned twist to the lineup.
Is Mad Mex Mt Gravatt worth adding to your itinerary?
The fries themselves come coated in a reddish chilli seasoning powder, served inside brown paper wrappers printed with 'Flavour Dictionary' branding. On the table alongside plates of lime wedges and dried red chilies, the chips sit naturally within a broader spread of quesadillas, taco and salad bowls, dipping sauces, and colourful bottles of Jarritos Lime and Watermelon soda.
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- Mad Mex Baja Fries
A Creative Contest with a $20,000 Grand Prize
To celebrate the release of the new side dish, Mad Mex is running a nationwide packaging design competition that hands over the creative reigns to customers. The grand prize winner will walk away with $20,000 in cash for designing the next iconic Baja Fry packaging, while the top 100 entries each secure free Baja Fries for an entire year.
Entering the competition leaves plenty of room for different artistic approaches. Whether you prefer to sketch an idea on paper, build a physical prototype packaging pouch, or use your phone to type out a prompt and generate a concept image with AI, every medium is eligible. Once your artwork is ready, all you need to do is share it on social media, tag Mad Mex, and include the official campaign hashtags.
Chilli Seasoning and Table Spreads
The fries themselves come coated in a reddish chilli seasoning powder, served inside brown paper wrappers printed with 'Flavour Dictionary' branding. On the table alongside plates of lime wedges and dried red chilies, the chips sit naturally within a broader spread of quesadillas, taco and salad bowls, dipping sauces, and colourful bottles of Jarritos Lime and Watermelon soda.
Tasting the chilli-dusted fries inside the store is a tasty prelude to working on a design concept. If you want to grab a pouch in person or plan your entry at home, orders can also be placed through the Mad Mex app for quick pickup or delivery. Putting your custom packaging idea out there on social media could be all it takes to score that grand cash prize or a year's supply of free chips.
GOOD TO KNOW
Frequently asked questions
What are the prizes for the Mad Mex Baja Fries packaging competition?
The winner receives a $20,000 cash prize, and the top 100 entries win free Baja Fries for a year.
How can you submit an entry for the design contest?
Create a design by sketching, constructing a prototype, or generating an AI concept image, then post it on social media and tag @madmex.
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Zen visited in June 2026. Menus, ratings, prices and opening hours can change, so check directly with the venue before you go.
It was a pleasure to be invited to experience Mad Mex Mt Gravatt but all opinions shared are my own. Gifted/paid collaboration organised via @beseensocials.